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Wednesday 11 May 2005 5:46:00 am
eZ systems started pre 1999 as a GNU / Linux solutions consulting company. Providing solutions that involved free / open source software. If you break down the whole name: eZ systems, easy systems as an upfront description of the solutions they (wish to) create. I think the name is very smart. It's a great selling point, we sell easy to use understand, extend, expand, deploy (solutions and) systems. Not to mention the branding opportunities available to a company that can basically embed the most memorable part of their business name into the their product names. Hence eZ publish. Your not just branding a product with a name your also branding it with the company name. Who makes eZ publish? why eZ systems, of course. It also makes it really hard to separate the product name from the company. Which I believe is more than smart in this world of copies of copies of copies of free / open source software projects which are near indistinguishable from the others. How far would anyone get trying to explain what a re branded / renamed version of eZ publish called X publish is, let alone sell it to a client? Without the eZ part in eZ publish the name sounds like every fake product (no history) for web apps on the net (take a look there are a lot to shun). So you intrinsically marry the two names together, without eZ you have no history in which to use as a selling point for your solution. You can't pull them apart without loosing (IMHO) big time. It is a great name, a great company powered by some dare i say it ... amazing people. //kracker <i>...that's enough out of me, anybody else?</i>
Member since: 2001.07.13 || http://ezpedia.se7enx.com/
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