Design, development and hosting of an online shop based on eZ Publish.
Hageglede (literally translated as “Garden Joy”) is Norway's largest online shop for plants, bulbs and seeds.
The starting point for the project was Hageglede's pre-existing online shop which, having been developed in 2001, had become outdated both in terms of design and as a practical technical solution. The design did not take advantage of today's larger screen sizes, and the buying process was unorthodox when compared to the current standard format. On the technical side, the site had not been developed with search engines in mind, so it was not achieving high rankings.
Part of our brief was to introduce elements that would drive more traffic to the site, such as articles, gardening tips and a searchable encyclopaedia of plants.
The design process focused on shaping a web design that appeared both professional and appealing, while not detracting from the large amount of content on each page.
The e-commerce solution was integrated with Mamut allowing Hageglede to maintain only one web catalogue, which is automatically updated in the online shop. In addition to card payment options and standard e-commerce functionality, we created bespoke formulas for the calculation of delivery charge and date.
The plant encyclopaedia, which was launched in stages across the spring, will eventually contain details of 6,000 plants, with details of planting, growing conditions, maintenance instructions and much more.
“Netmaking had complete control throughout the project, and if anything at all was missing this was corrected in no time at all.
Netmaking was very active in collaborating with us when it came to good ideas and problem solving. They have a thorough understanding of the solution they work with, and know how to best use it when creating websites.”
- Monica Saga